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[Media Spotlight] Numerous reputable outlets have reported on the Pan Shan Scenic Area’s Mountain-Opening Festival!

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Spring brings a wealth of joy, and the Panshan Mountain Opening Festival is the most eagerly anticipated spring event at the Panshan Scenic Area each year. From April 3 to April 6, the 19th Panshan Mountain Opening Festival—under the theme “Explore Beijing–Tianjin–Hebei: Collaborate for Shared Development”—alongside the Jingdong Golden Corridor Joint Conference, unfolded as scheduled and concluded successfully. A diverse array of activities, captivating cultural performances, and a tourism‑driven Panshan Market drew extensive attention from national media outlets and leading regional publications across Beijing, Tianjin, and Hebei. Let’s take a look at how the major media covered this vibrant celebration!

WORK SUMMARE

Mainstream Media Spotlight

Xinhua News Agency

Views reached 1.489 million.

With the official opening of the Panshan Mountain Opening Festival, more than 20 news organizations, websites, and WeChat public accounts—including People’s Daily Online, Xinhua News Agency, China News Service, Jinwan Evening News, Daily New Report, Beijing Daily, China Agricultural Network, Tianjin Daily, Tianjin Television, the Tianjin Government Website, China Labor Net, and the “Jinyun” app—jointly covered the festival’s grand events. Media outlets across the board reprinted these reports, sparking widespread discussion about Panshan’s stunning scenery, local delicacies, cultural heritage, and tourism offerings, and drawing even more visitors to Panshan to enjoy spring outings and scenic views during the Qingming holiday.

The Splendid Scene at Panshan During the Qingming Holiday

People's Daily Online

China Media Group’s International Online

Tonight's News

Daily New Report

Beijing Daily

Tianjin Daily

NorthNet

Tianjin Government Website

Reprinted by other local media outlets

Television and radio media coverage

Tianjin News

Tianjin Urban Report: 60 Minutes

Beijing Television

Hello, Tianjin Video Account.

Tianjin Radio Channel 909

Online media, key opinion leaders, and popular check-in spots

The Kaishan Festival has been actively promoted and marketed across short‑video platforms such as Sina Weibo, Douyin, and WeChat Video Accounts. More than 50 internet celebrities and key opinion leaders from Beijing and Tianjin—including “Beijing Xiaotan Jiang,” “Hello Tianjin,” and “Very Good at Xiao Han”—have visited the scenic area to check in and film, using a “live stream + store tour” format to offer an insider’s perspective on the festival and the vibrant Qingming‑season tourism. Together, these efforts have generated over 5 million video views, drawing strong attention to the site and driving a sharp surge in its popularity, with large numbers of visitors flocking to the area to explore and take photos.

Sina Weibo Trendsetter

Toutiao

TikTok influencer and key opinion leader

Friendly Reminder

Scenic Area Opening Hours

Opening Hours : Fully open to the public: March 16–November 15, 7:30 a.m.–5:00 p.m.; Partially open: From November 15 to March 15 of the following year, from 8:00 a.m. to 4:00 p.m., during the forest fire prevention period, the scenic area is open only as far as Wansong Temple.

Operating hours for the Panshan Cable Car and sightseeing buses: 8:00 a.m. – 5:00 p.m.;

Note: 1. All cable cars will undergo maintenance every Monday morning and will be out of service. (Except on statutory holidays.) 2. The official operating hours are subject to the latest announcements from the scenic area.

Experienced driver’s self-drive trip

Beijing direction Take the Airport Expressway–Jingping Expressway–Pan Shan exit, and drive directly to the Pan Shan Scenic Area.

Tianjin direction Jinji Expressway—Exit at Panshan, Direct access to Panshan Scenic Area 。

Northeast direction Take the Beijing–Shenyang Expressway, then the Tianjin–Jizhou Expressway, and exit at Panshan. Direct access to Panshan Scenic Area 。

Jeep ride

By train:

Beijing direction From Beijing East Railway Station to Jizhou Railway Station, transfer to Bus Route 11, a tourist express line, which goes directly to Panshan.

Tianjin direction From Tianjin North Railway Station to Jizhou Railway Station, transfer to Bus Route 11, a tourist express line, which goes directly to Panshan.

By car:

Beijing direction Board at Beijing Sihui Bus Station and alight at Jizhou Bus Station, then transfer to Bus Route 11, a tourist express line, which goes directly to Panshan.

Beijing to Panshan direct service Starting April 3, a daily one-day tour from Beijing to Panshan will be available. For more details, please click the link below.

be Click here to learn about the direct one-day tour from Beijing to Panshan.

Tianjin direction Board at the Tianjin Tongsha Passenger Transport Station and alight at the Jizhou Passenger Transport Station, then transfer to Bus Route 11, a tourist express line, which goes directly to Panshan.

Tianjin–Panshan direct service Starting April 3, Tianjin Bus Route 188 will provide direct service to Panshan, departing at 7:30 a.m. daily and returning to Tianjin at 4:30 p.m. For more details, please click the link below.

Click here to learn about the direct Tianjin–Panshan Route 188 express bus.

Click for details on the Tianjin–Panshan Direct Special Route 188 bus.

Jizhou Passenger Transport Station hotline: 022-29168558

Scenic Area Information Hotline

Ticketing Hall Information Phone: 022-29828186

Team business inquiry phone: 022-29821824

Ticket purchase link

Click the link above to search for Panshan, then go to the Panshan Scenic Area ticket‑purchase page to make your purchase.

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