To further expand the tourism market and enhance the scenic area’s visibility, and in alignment with the Beijing–Tianjin–Hebei tourism integration initiative, we will fully leverage the role of the Beijing–Tianjin–Hebei Coordinated Development Strategy Committee to establish a new regional tourism cooperation model characterized by resource sharing, mutual promotion of travel routes, reciprocal visitor flows, information exchange, and integrated market access. This approach will help foster a new pattern of regional development. From February 24 to 27, 2025, the Tianjin Panshan Scenic Area formed a dedicated working group, led by the company’s general manager, accompanied throughout the trip by the head of the Panshan Scenic Area, representatives from the scenic area office, and the marketing department. The team conducted in-depth visits to Baoding, Shijiazhuang, Handan, Cangzhou, and other locations in Hebei Province to explore cultural and tourism cooperation opportunities. Through forums and signing ceremonies, collaborations with internet influencers, and joint route development, the initiative aims to deepen the implementation of the Beijing–Tianjin–Hebei coordinated development strategy and strengthen the “First Mountain of Eastern Hebei” brand’s reach across the North China market.

Representatives from the scenic area held a business exchange symposium with the Party Secretary and Director of the Culture and Tourism Bureau of Yunhe District, Cangzhou City, as well as representatives from travel agencies and internet celebrities.

Scenic Area Representative With the president and vice presidents of the Handan City Tourism Association, as well as representatives from renowned travel agencies. Conduct a business exchange symposium.

At the symposium, the head of the delegation delivered a detailed presentation on the scenic area and engaged with fellow tourism professionals in discussions to develop suitable tour‑itineraries. Travel agencies from various regions responded enthusiastically, tentatively agreeing to organize delegations to visit Panshan Scenic Area for on‑site inspections. Through this event, cultural and tourism bureaus and associations across different regions established friendly cooperative relationships with the Tianjin Jizhou District Tourism Association and the Panshan Scenic Area, thereby playing a constructive role in advancing resource sharing and cultural‑tourism development within the Beijing–Tianjin–Hebei region.

Scenic Area Representative With representatives from the Shijiazhuang Tourism Association and well-known travel agencies Conduct a business exchange symposium.

Scenic Area Representative With the president of the Baoding Tourism Association and representatives from well-known travel agencies Conduct a business exchange symposium.